Box truck advertising on trucks that already drive your town

Box truck advertising puts your ad on the side of a working box truck, the 16 to 26 foot straight truck that movers, furniture stores and local delivery companies drive every day. We bolt a frame to the side of the box and fit your printed banner inside it. It is not a wrap, and nothing touches the truck's paint.

The truck keeps doing its normal job. That is the difference from a mobile billboard truck, which drives only to show an ad. The OAAA, the out-of-home industry association, calls these working fleets on regular metro routes.

Box trucks drive local streets: neighborhoods, downtown blocks, shopping center parking lots, loading docks and job sites. They stop often, wait at red lights and park at the curb, so the same people pass the panel again and again.

Their miles are short and local. The average single-unit truck in the US, the federal class that includes box trucks, drove about 10,880 miles in 2024, roughly 900 a month. A tractor-trailer averaged 55,276 (FHWA). For a business that serves one area, those repeated local miles are the point.

You do not set the route street by street. Working trucks follow their own deliveries, so we match you to trucks whose regular routes already cover your area, and you see those routes before you commit.

Box truck advertising fits businesses that sell within a few miles and win when people remember their name first. Four groups fit best.

• Local services: HVAC, plumbing, roofing, electrical. Search leads are expensive. LocaliQ's 2025 benchmarks put the median cost per lead at $129.02 for plumbing and $127.74 for air conditioning. Cost per lead rose 10.51% in a year. Your vans reach your own jobs. A box truck reaches the next street.
• Law firms, especially injury, workers' comp and criminal defense. Legal services was the largest out-of-home category of 2025, up 21% (OAAA). More on truck advertising for law firms.
• Clinics: urgent care, dental and walk-in practices. Hospitals, clinics and medical centers were the second-largest out-of-home category of 2025 (OAAA), and patients tend to choose the clinic they know nearby.
• Store openings: a new store, office, branch or dealership needs its name known on streets where nobody has seen it yet.

It is a weak fit for a business that sells only online, or for anyone who judges every ad by next-day clicks. If you sell across a whole region, look at semi truck advertising on 53-foot trailers.

A box truck ad should say three things: your name, one line about what you do, and a phone number, all big enough to read from the next lane. People catch it while driving or walking past, so every extra word costs you.

• Your business name, in the largest type on the panel.
• One line with the service and a reason to call, like same-day furnace repair or walk-ins welcome.
• One phone number, set large. Run a different number on each truck and you will know which routes bring calls.
• No fine print. Loan ads that state a payment must carry full credit disclosures under federal Regulation Z, and those do not fit a moving panel.
• For law firms, the firm name plus anything your state bar requires.

Skip the QR code, because drivers should not scan anything. You approve the proof before it prints, the trucker approves the ad too, and only one business per category rides on each truck.

Yes. The monthly price covers both sides of the truck for the whole month. The driver side faces traffic and the cars stopped beside the truck at lights. The curb side faces sidewalks, storefronts and parking lots, where people walk past slowly.

Because the ad is a banner in a frame, you can change it without a new install: heating in the fall, air conditioning in the spring. You pay only for the new print. Here is how frames compare with wraps.

You start with a 15-minute call, and your ad is usually on the road within three weeks of approved artwork.

1. 01

   Book a call

   Your market, your customers, your timing. You get a straight answer on which trucks fit and the price.

2. 02

   See the trucks and routes

   We match box trucks whose regular routes cover your area. You see the routes before you commit.

3. 03

   Approve the proof

   We help with the design or print your artwork. Nothing prints until you approve it.

4. 04

   Watch it run

   Install photos on day one, dated check-in photos every month and a route log. GPS tracking in the frames is next.