Who it works for.
Truck advertising works for businesses whose customers are on the road, who win on being remembered, and who buy in a territory rather than a click. These six come up again and again. Find yours, then book a call.
Personal injury and consumer law firms
The client calls the firm they remember.
Legal services is the biggest category in out-of-home advertising in the United States, and it keeps growing, because the math works: one case pays for a year of trucks.
Nobody searches for a lawyer until the day they need one. A truck that passes them every morning for months is the name that comes up that day.
- On the panel
- Firm name, one promise, one phone number. Your state bar rules are built into the proof.
- Formats
- Box trucks in the neighborhoods and around the courthouse and hospitals. 53-foot trailers on the interstates between your offices.
Run a different phone number on each truck and you know which routes bring the calls.
Home services
Your service area, street by street.
HVAC, plumbing, roofing, pest control, solar and landscaping all sell inside a radius. A box truck on local routes covers that radius every day, including the driveways where your vans never go.
Homeowners rarely remember a radio spot. They do remember the name they saw at the school pickup line all spring.
- On the panel
- Your trade, your town, your number. One line, no list of services.
- Formats
- Box trucks on local delivery routes. Add a second truck for the next town over when the first one pays.
With a frame instead of a wrap, you swap the banner with the season: cooling in May, heating in October, for the price of a print.
Clinics, dentists and urgent care
Seen on the way to the decision.
Hospitals, clinics and medical centers are the second-biggest category in out-of-home. Patients choose by proximity and familiarity, and a truck builds both.
Routes that pass the hospital exits, the pharmacies, the big-box lots and the school pickups reach people exactly when they are thinking about care.
- On the panel
- The service, the location, and whether you take walk-ins or same-day appointments.
- Formats
- Box trucks on city and suburban routes. Keep the copy plain and the type big; a medical ad has to be readable at a glance.
Dentists and med spas do well with a single offer and a single number. Urgent care does best with the words walk-ins and the cross streets.
The service, the location, and whether you take walk-ins or same-day appointments.
That is the whole banner. Big type, one number, read at a red light.
Consumer brands at a retail launch
Trucks around the stores, for the launch weeks.
A brand that just landed in Target, Walmart, Whole Foods or Sephora needs the shopper to recognize it on the shelf. Trucks that circle the stores for the launch weeks do that for less than one static billboard.
Shoppers read a truck as a real delivery, so the product looks like it is already everywhere.
- On the panel
- The product, big, and where to find it. No paragraph.
- Formats
- Box trucks around the stores in the launch markets. 53-foot trailers between cities for a regional rollout.
Book the trucks for the four weeks around the shelf date, then move them to the next market.
Political campaigns and ballot measures
A canvass on wheels.
A truck covers a district the way a canvass does, every road in it, and it does not need volunteers. Name recognition is the whole game in a local race.
On election day the trucks move to the polling places. Political messages are not commercial advertising, which also keeps them clear of the rules that limit commercial ads on vehicles in some cities.
- On the panel
- Name, office, date. The party color does the rest.
- Formats
- Box trucks inside the district. Trailers on the highways for statewide races.
Some truckers block political ads. We only place yours on trucks whose owners said yes, and we tell you how many that is before you book.
Name, office, date.
That is the whole banner. Big type, one number, read at a red light.
Dealers, agents and local banks
Familiarity, built on the commute.
Auto dealers, insurance agents, real estate brokers and credit unions all win the same way: when the moment comes, you are the name they already know. A truck builds that on the same commute, every day.
The big brands in these categories already buy trucks. The local office can own its own routes for a fraction of the budget.
- On the panel
- Name, neighborhood, one reason to call.
- Formats
- Box trucks on commuter routes and around the shopping centers. Trailers for regional dealer groups.
An insurance agent with one truck on the school-and-grocery loop gets seen by every household in the zip code twice a week.
Not on the list?
Restaurants, gyms, colleges, staffing agencies, events and venues all run on trucks too. The test is simple: are your customers on the road, and does being remembered win you the sale? If yes, book a call. If your customers are not on the road, or you need clicks tonight rather than calls over the next quarter, we will say so.
Book a 15-minute call.
Tell us your business and your market. We come back within one business day with trucks, routes and a price. Or call or text (414) 736-0509.